Case
Project background
The client was seeking investors and required a value story highlighting the potential benefits and associated costs of their project. However, there was a lack of data available on the effectiveness of the client's drug, making it difficult to model the drug's potential impact.
Challenges faced
The main challenge was the lack of data on the effectiveness of the client's drug. We did not know whether the drug would reverse the disease or stabilize it, which made it difficult to create a value story for the treatment.